JK Molina grew Tweet Hunter to over $1 Million in ARR & recently sold the business. With 175,000+ Followers on Twitter, JK is now showing you how to monetize (not grow) your audience at Tweets and Clients. Lot’s of sales and startups lessons told through several great stories packed into this episode.
Topics Covered
- Growing up in Guatemala
- Entrepreneurship as a kid
- Door-to-Door sales
- Cold Calling
- Cold DMs
- Digital Marketing
- Monetizing your Twitter audience
- and a lot more!
JK Molina Interview Takeaways
- JK Molina started his entrepreneurial journey selling perfume door-to-door.
- He emphasizes the importance of direct outreach in building a business.
- The transition from service-based businesses to software can be complex.
- Self-awareness is crucial for entrepreneurs to recognize their strengths and weaknesses.
- Monetizing an audience requires crafting an offer before building a following.
- Many people get trapped in the engagement game instead of focusing on monetization.
- The size of the audience does not always correlate with income potential.
- Building a business around a specific niche can lead to greater success.
- Consistency and execution are key to achieving business goals.
- JK’s current focus is on helping coaches monetize their Twitter audiences.
JK Molina Quotes
“Likes ain’t cash.” – JK Molina
Chapters
00:00 Introduction to JK Molina
02:51 From Selling Perfume to Entrepreneurial Success
05:55 The Journey of Building a Business
08:55 The Power of Direct Outreach
11:55 First Online Earnings and Lessons Learned
14:49 The Birth of TweetHunter
18:00 Scaling and Selling TweetHunter
21:02 Transitioning to Tweets and Clients
23:55 The Importance of Self-Awareness in Business
27:02 Common Mistakes in Monetizing an Audience
30:03 The Future of Tweets and Clients
33:02 Final Thoughts and Advice
Show Links
- JK Molina on Twitter: @OneJKMolina[1]
- JK Molina on LinkedIn: JKMolina[2]
- JK Molina’s current business: Tweets and Clients[3]
- JK Molina’s past business: Tweet Hunter[4]
Raw Episode Transcript
paris_vega (00:01.267)
Welcome to the first customers podcast. Today we’ve got JK Molina with us. JK, give us a little background, man. J.K. Give us a little background, man. J.K. Give us a little background, man. J.K. Give us a little background, man. J.K. Give us a little background, man. J.K. Give us a little background, man. J.K. Give us a little background, man. J.K. Give us a little background, man. J.K. Give us a little background, man. J.K. Give us a little background, man. J.K. Give us a little background, man. J.K. Give us a little background, man. J.K.
jk (00:10.771)
So, for everybody who’s just joining, I met Kay, maybe like three minutes ago, where it’s just chatting. So, we’re right off the cuff. We’re just hitting the ground running, you know? So, we’re just starting out. But what’s up? Yeah, what’s up everyone? Welcome to the What? First Customs Podcast. A little bit about who I am. I’m Jake Amolina. I’m a tweet hunter from zero to $1.5 million a year and 15 months using just Twitter.
paris_vega (00:21.467)
That’s right.
jk (00:39.23)
selling perfume door to door What then I became a VA then I then I built this business, right? Which is kind of the What people think about when when they think about me, right? So tweet hunter all Twitter and yeah So whatever you need was just answer some questions today, right?
paris_vega (00:42.681)
Okay.
paris_vega (00:52.611)
Yeah. Yeah. So you said you started out selling perfume. Is that right? Okay. Tell us a little more about that.
jk (01:03.93)
I did, yeah, door to door. You ever watched Breaking Bad? You ever watched Breaking Bad? Yeah, so kind of very similar. You know how Walt talks to Jesse and he’s like, yeah, let’s cook meth, right? So my math teacher, he used to sell bootleg perfume, by the way, and this is in Guatemala. Right, so I’m born in Guatemala, I still live here. And there were like,
paris_vega (01:10.231)
Yep.
paris_vega (01:18.827)
Yeah.
jk (01:34.31)
like the common way to make money here, maybe in America it’s the same, but you kinda make, you go through high school, then you kinda get an engineering law or medicine degree and then just make like a thousand or two thousand about a month and that’s kinda it. So my math teacher was like super against it, right? And he goes like, no, I’m selling perfume because I’m an entrepreneur. So we graduate and there’s like this gap between when we graduate and when we’re gonna start college. I’m just thinking like,
paris_vega (01:51.27)
Okay. Okay.
jk (02:03.89)
Like if that dude can do it, I can do it, right? So what I did was I went to my grandma and I asked her, like, grandma, do you have some plants that smell like something? She’s like, oh yeah, I got this lemon smelling plant. And I got this mortar, like pressed it, and then I put it in alcohol and that’s kind of how you make perfume with glycerin. So I was like, horrible perfume, like it’s horrible perfume. Like I wouldn’t recommend it because then if you spray it, it would stain your clothes like forever, it was horrible. But
paris_vega (02:24.852)
Okay. Wow. Yeah.
jk (02:33.85)
I said, you know what, fuck it, I’ll just go and try to go door to door. And I went door to door, sold a few perfumes, mostly to old ladies, very hungry market. That is a market you are going for. You want to sell perfume, go to men, go to women.
paris_vega (02:49.389)
But it was perfume that you personally made. Wow. Oh.
jk (02:51.77)
Yeah, I did it. Yeah. So then, then I understood dude, like, oh, it maybe, maybe I don’t need to grow my own plants because then you have a supply problem, you know? So then I was like, okay, let me, let me try to get like just the essence. And then I remember I got all these essences and different things and I dropped one of them in my room. And like for, for like two months, my entire like teenager dude room smelled like tutti frutti.
You know like strawberry Yeah, not not exactly the macho type, you know what I mean so Yeah, that’s how I started but then I You know, I got some money a little bit and then that allowed me to I was I was in college So I didn’t starting engineering right and then I’m not I realized like man. I’m not I’m not learning business I really like business, right? So let me get some business classes
paris_vega (03:27.434)
Not the vibe you’re going for.
jk (03:51.75)
classes at night. So I got some money from that and then I borrowed from my family and enrolled in business classes. And at that point, I remember there was like all the business classes were like horrible, but there was this one dude that showed marketing, but like direct response marketing, which might be interesting to your audience and you too, which is like, don’t bother about branding, don’t bother about the long term, they just get a customer. And I liked it. And I got like it made sense to me. And I was like, you know what? Yeah, cool.
paris_vega (04:16.407)
Right. Yeah. Right. Yeah.
jk (04:21.75)
And at the time I was like the Gary Vee fan, you know, it’s like just get a mentor. No, Tai Lopez fan, sorry, Tai Lopez fan. He’s all about like Lamborghini, get a mentor, right? Kind of stuff. So I asked him, like dude, can you be my mentor? Like can I work for you? Right? So he got out, I got a job at, they didn’t pay me so it wasn’t a job, it was an internship. I doubt. There’s a real estate thing. And I was kind of learning the ropes of real estate, kind of how landing pages work, how
and all that stuff. But that’s how I started, really.
paris_vega (04:54.332)
Did you say you were working with Tai Lopez? Oh, you’re just. Okay. Gotcha. Gotcha. Cool. All right. So now get us into. All right.
jk (04:57.37)
No, no, no, no, no, no, no. I was a Talopis fan, you know. I was working for this dude that came to give a class at the university a night. Yeah. Yes, sir.
paris_vega (05:15.947)
you start to get the ideas for and start to think about starting your business that you ended up selling. Right. Got you. Right. Yeah. Yep. Yeah.
jk (05:25.07)
Yeah, well, we have to go a little bit back on that one, right? So, I was, then I was a Gary Vee fan, and then he was talking about just produce, just content, just produce content, right? You know how he says, content, just make content, right? And then I was starting producing content on Twitter because that was kind of, I don’t know, the platform I liked. I started growing this following, but I got to like maybe 10,000 followers or something.
like there’s people like with 1000 followers just stacking cash and I’m not I know it’s kind of like man What’s the following floor if I’m not making money? And then I saw this sweet, but this guy named Lawrence and Lawrence said the Gillette social media manager is Paid $80,000 to tweet now that if you check the Gillette social media they get like three or four likes per tweet
at 130,000 followers, this is a multi-billion dollar brand. Like three likes, you know, I get more likes, right? So then he said, like imagine how much it would pay you if you didn’t suck at your job. Like, oh yeah, that makes sense, right? I can make that happen. Now, at the time I was a VA making 250 bucks a month. And then I thought, man, 80K a year, I was making 3K a year, and I thought, man,
paris_vega (06:25.633)
Yeah. Yeah. Right. Yeah.
paris_vega (06:54.432)
Wow. Yeah. 3K a year. Yeah. Okay.
jk (06:55.07)
it’s on a cash, right? Like that’s a lot. Now in Guatemala, that’s, that’s like normal site. What was it called when you’re not full time part time? Part time. It was a good part time salary, right? So I was like, $3,000 a year. Yeah. So 250 bucks a month. Yeah, that’s kind of standard here for part time. But I was there and I thought, yeah, fuck it. Right. So I am, I remember I was making 250 and there was this course that I was
It was 255 on copyright. And I’m thinking, man, I’m gonna drop my monthly salary in this band, holy shit. Yeah, and I’m thinking, okay, fuck it, let’s go. So I learned a lot in the copyrighting, but the biggest thing I learned was that course included a lot of templates on cold events and cold outreach and how to talk to people, right? And at the time, I was of the, I don’t know,
paris_vega (07:28.815)
Wow. Right.
jk (07:55.33)
to create financial projections, you need a huge MVP, you know, you need to run a huge Facebook ads campaign and raise money from friends and family, all that thing. But there comes this guy that says, no dude, you know, like just DM people, talk to them, just DM them. Like you have an advantage because like if I have a hundred thousand million followers, whatever, and you have zero followers, we still have the same DM button, right? We still have the same
paris_vega (08:05.38)
Right.
jk (08:25.85)
So I thought, huh, you know what, let me DM people. So I started going hard every day DMs, just, hey, would you be interested in this? Hey, would you be interested in this? And I was selling ghost writing for people because he said that, remember the social media guy, the Gillette guy, it was, well, social media management, right, just ghost writing. And I thought, like, what can I sell? And I was selling like $15 logos that I got from Fiverr
paris_vega (08:26.173)
Yeah. And what were you selling at this point? Ghost ride.
paris_vega (08:47.548)
Right, right.
jk (08:55.07)
done for $5 and then Fiverr charged you a $2 piece, it was really $7 and I was making an $8 profit and I realized this shit’s not sustainable. This is not going to work, right? Then comes this guy, you can charge $2,000 for a Go-Trip, but what other options did I have? So I believed and I started DMing people. And my DM was kind of fishy because the first DM was, hey, Paris.
jk (09:25.05)
So it would be a Google Doc with your name on it, tweets or posts. And then it would be, you could see that I typed words on the Google Doc, but it was blurred, right? Now everybody got the same message and I didn’t write tweets, I didn’t write anything, I just blurred it. So I said, hey, Pace, I wrote five tweets for you dedicated to you. You’re free to use them, it’s bullshit, right? I didn’t. I just wanted to get responses, right? You know, you gotta, yeah, in a way, in a way. I was like.
paris_vega (09:49.479)
Yeah. So you’re pre-selling.
jk (09:56.27)
Like, hey, I wrote these tweets for you. And if you replied and you wanted to see them, then I got to write. But before it was kind of the illusion, right? In the beginning, I saw one tweet from Cali Critis on Twitter that I really liked. In the beginning, you need to make white lies about your ability to execute. I said, like, hey, can you do this? And because it’s the first customer, then you gotta go like, absolutely do it. I can do it. You end the Zoom call and then you go like, fuck, how do I do this?
And he’s like, okay, there’s a good book on this. I think it’s, when I stop talking, you’ll know I’m dead by Jerry Wintron. So the thing is, he’s like losing steam. Like everybody is, like he used to be famous and then in New York, like in the 60s or something. And then he was kind of losing steam and people were not paying attention to him. He was like, fuck what I do. But then comes this opportunity. And then this big record calls Jerry.
paris_vega (10:26.235)
Yeah, yeah. Okay. Okay. Okay. Okay.
Yeah.
jk (10:55.33)
So what? Yo, I heard Elvis Elvis Presley is in town Can you get him and the guy’s just like This is my shop. This is what I can do and he goes like Absolutely, I can get you Elvis Presley. Don’t worry about it. So he hangs up He trades in every single favor he can to get Elvis Presley and he gets it, right? So at the beginning I did that I told like
paris_vega (11:22.81)
Well, yeah.
jk (11:25.05)
lies about my ability to execute. Eventually this one dude said, hey, let’s see it. And I remember I was cooking breakfast. When he responded, I dropped everything. I go to my laptop, I start writing tweets for it. And like that was the one thing I knew how to do at the time, writing tweets. Like that was the one skill, right? And I sent it to him and he was like, oh, those are interesting, let’s help him on a call. Got him on a call. Now, people told me you need to charge at least $2,000 for your service.
paris_vega (11:42.768)
Okay.
jk (11:55.05)
I I’m I think I can contribute with selling service this special like clients Coaching services not that much an info products and low ticket stuff Like I’m I think I have much credibility there. So I wouldn’t listen to myself on that But clients and the other things I did my fair bit of suffering. So maybe you can learn a few things But anyway, I got him on the call. It’s you’re supposed to church to came but I got nervous That’s like man. Nobody’s paying me to came That’s two-thirds of a year
your salary. Fuck that, I’m not charging it. Even if I said it, I know my voice would have cracked. So I was like…
paris_vega (12:26.677)
Right. Right. And who were the, where were they located? You were in Guatemala. Where were they? No, potential client.
jk (12:37.79)
They were in California. It’s like the guy was loaded. Like the guy had money, you know, but I didn’t understand how much money, you know, but anyway, we got, I got him on the call and in my head, I’m like, okay, I’m not going to charge him 2000. I’m going to charge him $750. Okay. And I’m going to offer a payment plan. Check this out. A payment plan, 750 bucks service, right? That’s how bad it was. And then I was like, okay, let’s go. So I got my call. I remember it. When it was time to drop the
paris_vega (12:41.547)
Yeah, right. Yeah, yeah. Three months.
jk (13:07.81)
price. I remember I was in the middle of my presentation. I prepared like a really cool presentation for him. He stops in midway and I was like, I’m sold. Like how much is it? Right? He could tell I was an amateur. And then I was going to say 750. And I remember I choked. And I was like, it’s $700. But we have a payment plan to worry about it. They want to split it. Oh, God, dude, I was just
paris_vega (13:33.507)
you were kind of unselling yourself right away.
jk (13:38.05)
Like all the all the mistakes ever like I wish I recorded that I wish I recorded that not let him look at it But anyway, he said like no, it’s it’s fine. You probably spend that lunch that buddy It’s like no, it’s fine. Don’t worry about it. And we hang up He didn’t pay he paid like three days after but I remember I was in a I was in a Horror ride with my dad And then I was telling him about this dude like he goes to me I was so like discouraged and then the papal
paris_vega (13:41.267)
Yeah.
jk (14:07.79)
things comes through. And they took a fee, it was really like six, seven years or something. But dude, that was to me, the most hype I’ve ever been on any notification of any money of anything ever. Because to me, that was that first belief. It like made me believe like many, I did it once, I can do it twice. Right. So all these things, all these like, I did a huge amount of work. I absolutely solved my time. I absolutely applied no leverage.
paris_vega (14:22.802)
Yeah. Right. Yep.
jk (14:38.191)
But it happened and that one first it gave me belief and after that if I kind of knew that I could go for the rest
paris_vega (14:38.272)
Right. Yeah. And so that was your first like online money that you’ve made at that point. Okay. Right. Right. Okay. Sure.
jk (14:49.87)
Now my first online money was, yeah, the Fiverr logos, I remember. Yeah, you wanna hear the story on that? Yeah, so there was this big dude on Twitter, Chris Johnson, he had like 70,000 followers at the time. And Chris Johnson, I don’t know if anybody knows him. He’s like, for me, on Twitter, he’s the guy with the best branding, consistent voice, consistent branding, knows exactly who he’s talking to. It’s just,
Outstanding the quality of Brandon Chris Johnson has so I was like man, I gotta have him as an ally I understood I was a you know how the 48 most of power and get a master like just use his You know his clout. That’s like yeah, that’s it right so I was I Remember I I got a picture of him. I downloaded it and I go to fiber and I’m spending this $7 and I remember
paris_vega (15:34.83)
Yeah.
jk (15:49.85)
negotiated the $2 fee. I was like, is there any way we can not pay the $2 fee? God, so I remember I did that and anyway, I did end up paying for that, but I got the logo of somebody that drew it on Fiverr. It was like this cool cartoon looking face and then I sent it to him. I was like, hey, I did this for you. Like I didn’t even say I got it from Fiverr. I just said I did it for you. Like I did it for you and thank you for everything.
this is my Twitter if you want to check it out. If not, no worries. And Guy retweets me at $70,000. Now the time I see that. And I remember I didn’t, it was so hard to like sleep because every time I refresh like new notification and new notification, I was like, holy shit, this is real. And then other people would say, hey, do you do logos? And again, I was like, of course I do logos too. Of course I’m the guy,
paris_vega (16:29.166)
Wow.
paris_vega (16:41.814)
Yeah.
jk (16:49.91)
of God, of course, of course, right? It’s bullshit. And then they hit me up and I go like, yeah, this logo is $15. I said, oh, that’s fine. And I made my $8 profit on that. And I was like, man, I can do this again. And I did it again. And I did it again. And eventually, the most I did was like $50. And it felt dirty. It smelled like, ah. I was like, man, I’m doing weird.
paris_vega (17:04.529)
Yeah. Did you raise prices as you went? That’s crazy. Because you weren’t selling like an agency service. You were saying that I’m literally designing your logo.
jk (17:19.89)
is not the Lord doesn’t like this.
paris_vega (17:30.909)
directly. Yeah.
jk (17:31.49)
Yeah, yeah, yeah, so it wasn’t it wasn’t completely honest. You know, it wasn’t honest. Let’s just be honest But yeah, that was first dollar online Was was that? Or either it was this one guy So I had my like this PDF on Social skills because that what I wanted to become a dating account, right? like, you know like a game pickup guy and then I had this this lead magnet unlike social skills and
paris_vega (17:53.096)
Okay. Right.
jk (18:00.97)
on the platform I had it which is gum road you could either download it for free or people could give you a tip so I remembered dude this one dude I was chilling in my in my living room this one dude gives me gives me five bucks and I I jump I’m like holy shit it’s real and it’s like let’s go I go downstairs right to the chicken store that’s next to where I live and I bought a burrito
And that was the best damn burrito I’ve ever had in my life. That’s awesome. I remember that. Now, it took me like six months to get the money home. Because if you’re in Latin America, it’s easier to make money than it is to bring the money home. It’s all the banks, bullshit. But it was so hype. Like, it was great. That’s what happened. Yeah, that’s the story of the first dollar. Yeah.
paris_vega (18:35.625)
That’s great.
paris_vega (18:46.032)
Okay, yeah. That’s awesome. Awesome. All right. So what was the problem that your business. That you ended up building. Solve. Okay.
jk (19:02.61)
Yeah, so that’s, yeah, so we’re leading out today and I didn’t, I didn’t land, right? So yeah, um, no, I forgot to land. I was like, what are we doing again? No, no, no, it was me. It was my bad. Cause I remember you asked about it and I was like, no, there’s some little back story, but I never got to a real story. Yeah. So the real business is at cold tweet hunting. So at the time I had like, I started growing on Twitter. I just, just started growing and then this, um, I started growing like as a ghost writer that was like kind of my reputation.
paris_vega (19:11.057)
Oh my bad. Go ahead.
paris_vega (19:18.128)
Yeah.
jk (19:32.57)
was gonna go straight. And then this guy named Tebo, the answer. He’s like, dude, we created this tool. It’s called TweetHunter. So what TweetHunter does is it really, the way I write is I copy a lot and I emulate what they say and then I kind of, you say it with my own experiences. For example, you guys have seen the, you’ve probably seen many times the tweet or the phrase that says,
I’d rather make $50,000 a month working for myself than $100,000 a month working for somebody else. You’ve seen that shit 10,000 times. Yeah? No. The way I write is I look at what’s already hitting, like that one, like there’s a reason why it’s popular, and I’ll change it to something that’s mean. Like for example, I would rather build 1,000 followers or original than 10,000 followers who kinda like what I have to offer. Right? You know what I’m saying?
paris_vega (20:09.883)
Yeah. Yep.
paris_vega (20:31.537)
Yeah, I’ll check. Okay. Gotcha. Okay. Okay. Yeah.
jk (20:32.55)
You know what I mean? So the way TweetHunter worked is it inspired you with other viral tweets, like, hey, here are the viral tweets. This is kind of the wrapping that works. Now, all that’s left for you is this is already engaging. Turn it into a good tweet with your frameworks, right? So it’ll allow you to steal like an artist, if you will. And at the time I was using Notion, Google Docs, Google Drive, and Zap, you’re kind of for it. So like, four.
paris_vega (20:51.41)
Interesting. Yeah. Mm-hmm.
jk (21:02.85)
Two hundred did it in one. So just from the get go, I was hooked. I was like, man, this is, this is awesome. So I remember Tivo asked me to try for one month, right? And I’m going to get one like for, for one month for free. And I remember I looked at it and I’m like, I don’t want one month. I want equity on this thing. Now there was a big jump, right? And he’s where the first guy comes in. Remember the $700 guy, the one I choked on the call?
paris_vega (21:27.695)
Yeah.
jk (21:33.03)
I go up to him because he’s like still one of the richest dudes I know and I’m like, dude, I Have this opportunity How do you structure the deal? I’ve seen this is shark tank and he tells me like oh this is how it works It’s how you structure the deal. Oh fuck. Yeah, so I go up and ask me this is what I want This is what I want and eventually we ended up partying up because they had a an awesome product and No audience. I had a huge audience no product So it was kind of the builder
paris_vega (22:00.757)
Okay. Right. Okay.
jk (22:03.13)
seller dynamic, you know. So we partner up, I was making a few dollars a month and then we partner up and just launched to the audience and because it was kind of a good fit of grow on Twitter that’s what I built my audience on. We reached like maybe from 4k to 14k MR in like two months. So it was great.
paris_vega (22:26.954)
Now, did they already have customers or were they like pre-launch when they were letting you test it out or had they already launched officially? Okay. But you helped them scale from 4K to how much?
jk (22:33.352)
They had some customers. They were making a few hundred dollars a month.
jk (22:41.45)
to 14k and then kind of how the deal was structured, if that’s interesting to your audience, it’s I was going to unlock equity as we reached new revenue levels, right? So this, like I was gonna unlock this much at $10,000 a month, this much at 15, this much at 25, and that’s kind of how it went. And so we were pouring it up, we both had the incentive to grow the thing. And now it makes like
paris_vega (22:52.87)
Yeah. Yeah. Yeah.
jk (23:14.495)
$140,000 or something like that. Yeah. But yeah, that’s the story of it, really.
paris_vega (23:17.427)
Awesome. Wow. And so. Yeah. So where’s the main way that you grew it? Is it just continually putting it out to your audience on Twitter?
jk (23:32.11)
Yeah, I always say that these guys operate the business, I operate the show business. So I, my job was looking pretty on camera and directing people to Tweet Hunter, making people click on stuff, right? Their job was fulfillment, retention, application, talking to people, customer support, all people, everything, right? My job was making people click on things. Now,
paris_vega (23:47.487)
nice. Yeah.
paris_vega (23:55.507)
Yeah. So it’s like they had a, almost like they had an exclusive affiliate deal with you, or did they also leverage other like affiliates to help them launch or get into new audiences? Wow.
jk (24:08.51)
At this time, there weren’t any affiliates involved. Not relevant revenue was coming from affiliates. Maybe compare it to the other ones. But most of it was from me just bringing my audience into it, you know? Now, yeah, that was super cool. But if you wanna go back and tell the podcast of first customers, I wouldn’t recommend it because that’s software, that’s SaaS. Software is complex, software’s hard. Like I always tell people,
store with service businesses because it allows you to serve $2,000 stuff, $3,000 stuff, or in my case, $700 stuff, right? But don’t make my mistake, don’t choke, save with confidence. But it allows you to sell big ticket items and honestly, like the thought process somebody has between a $200 purchase and a $2,000 purchase is kind of the same. If you can show them that and they improve to them
paris_vega (24:49.122)
Yeah.
jk (25:08.83)
That they’re gonna make more money with you than they pay you then they’re gonna give you $200 or $20,000 or $2,000 Right, so I always recommend people start with service businesses because it’s just Very little risk You can start fast that you can whip out a landing page today. You can start sending DMs today There you go. You have a business right and I like to start with that because of how little It costs to fuck up
paris_vega (25:16.541)
Right.
paris_vega (25:30.695)
right
paris_vega (25:39.267)
That makes sense. Bright. Yeah. Versus spending thousands, yeah. Yep.
jk (25:39.83)
And not as in how hard it is to fuck up, because it’s very easy to fuck up, but how little consequences you will have if you fail. Because when happens if you fail, so what if you send a few DMs, you spent a couple bucks on the landing page on the logo, it’s not gonna kill you. Whereas if you spend your entire cash on a software,
I told the people at TweetHunter, guys, before we sell, I do not want to know what programming language this is written in. Don’t tell me. I don’t know. I don’t know what programming language is the code. And I wrote it. You know, I’m the owner of it. I don’t know what’s programming language is written on. Because I wanted to make that economy. So it’s complex. I got incredibly lucky and I’m incredibly blessed to have an outstanding teams and product and development. Like these guys are world-class
paris_vega (26:28.619)
Yeah.
jk (26:40.07)
Now, that was my 15th business. Like there’s many things that failed, but the one that did well was the one that started was the coach writing. That’s the service business and I recommend that’s where people start.
paris_vega (26:40.888)
Right. So how would you get more customers for the ghostwriting business? It was just pure cold DMs.
jk (27:02.49)
You call the end spend like the way I The way I like to look at this is you go
paris_vega (27:04.939)
Awesome.
jk (27:14.65)
If you really want to get customers, like if you want to achieve certain goals, you already know what you need to do. Like let’s take losing weight for example. So you want to drop weight? Well, you kind of already know what to do. Just eat less and run more. That’s it. There you go. Solution, right? You want to get a girlfriend to dress well, get in shape, or talk to more women. There you go. You want to make money, craft an offer,
paris_vega (27:30.077)
Yeah.
jk (27:43.55)
people about it. So I feel like people don’t have a strategy problem. The strategy is actually pretty straightforward. It’s just find an offer, pick a good market, and talk to people every day. And eventually you’re gonna land one, right? People don’t have a strategy problem, they have an execution problem. They just don’t stick to it. They don’t do it. So the way I like to look at service, business, client, acquisition, it’s you go fast on the
jk (28:13.77)
and what you know you need to do. The outreach, 20 messages a day, 50 messages a day, 100 messages a day, right? You go hard on crafting the offer. You go hard on finding a good market and posting content consistently. But on the wheel, you don’t change it. Because you know that if you stick to not eating and working out, you’re gonna get fit. And you know that if you stick to crafting a good offer, picking a good market, actually doing Legion, you’re going to make money. What happens is we gain patience. What happens is we get
We think that we need to speed something up when in reality we should actually just control our impulses and not change the plan. The only way you can fuck the plan up is by changing it.
paris_vega (28:52.356)
Yeah. Yeah, so stick to the process that you know works.
jk (29:00.79)
Yeah man, fast and pedal slow on the wheel.
paris_vega (29:04.868)
I like that. So, it sounds like there’s a, like a potential service business or an info product or something like that that you’re kind of tiptoeing around or maybe you already have something like that for people trying to get a service business started and like laying out the steps or the philosophy that you have there. Do you have something like that where you describe it like how you’ve done this and so kind of turning that into a template?
to sell to others.
jk (29:33.95)
I used to, I don’t target people anymore because I don’t target starters anymore. And without the respect, like let’s just, like I was broke too, like I’d made zero money, like I negotiated a $2 fee, like come on, I’ll be there, yeah, I know, right? So I just realized that the way you think when you make zero, when you have made $0 online, and the way you think when you made $1 online,
paris_vega (29:37.507)
Not you. Right. Yeah.
jk (30:03.79)
is black and white. It’s nightingale. It’s completely different from $0 to $1. It’s not even close. So a lot of those lessons are very, I don’t know, they’re very spiritual, they’re very emotional, they’re very hard to learn what we have doing. So I used to talk to people who didn’t make any money online. No, I don’t. I only talk to people who have at least 2,000 followers. They already have an audience and they encounter the same problem I encountered, which is I have this audience. I have
jk (30:33.55)
and V tweets and story shares or whatever, but I’m not making any money. What do I do? So now what I do exclusively, only that, it’s I show people with more than 2,000 followers how to monetize their existing audience and I take them to 30 KM. That’s called tweets and clients. That’s what I do. Yeah, no beginners.
paris_vega (30:50.596)
Okay. And so tweet hunter that project ended up selling. And so you cashed out of that project altogether. Oh.
jk (31:02.51)
Yeah, so that ended up selling it again. Dude, if you could ask me, if you asked me about M&A, equity, VC acquisitions, I’d have no shit. Like I was blessed, I was blessed with a great team. And they just told me like, hey, like we’d be doing our due diligence. This is a price you in. And honestly it was cheaper than I was expecting. Like I wasn’t, I thought I was gonna
paris_vega (31:30.339)
Yeah. Yeah. Yeah. Yeah.
jk (31:31.99)
sell it. I thought I was going to sell it for more, honestly. But I understand that game is complex and Sans is complex. And by, there were a few things, if you ask my team, they’re going to tell you a few things, maybe my heart wasn’t in it. I was, I kind of got lazy at the end. And I thought, yeah, it’s not the biggest thing, but I don’t know where I read it, but it’s like, better to exit
paris_vega (31:54.851)
Yeah. Yeah. Awesome. So how many years were you involved with TweetHunter?
jk (32:02.25)
That’s never exit, you know, so I’m like, you know, we had this offer on the table I I can take the money like I appreciate it and fuck it. Let’s go. So we took the money and now I just go hard at three times
jk (32:19.376)
one.
paris_vega (32:20.36)
and winded it so.
jk (32:23.19)
August, next September? Actually less than once, it was like 11 months, 11 months or 12 months.
paris_vega (32:26.228)
This. Wow. All right. And so that was 2022 it sold. Wow. Perfect timing it seems like to me because especially with AI tools that are coming online now chat GPT and other stuff it sounds like might start creeping into that kind of a market where if you’re trying to figure out.
jk (32:31.771)
Yeah.
It’s old in 2022, yeah, so yeah, that’s what happened.
paris_vega (32:53.767)
to say this thing or what’s some popular things in this area, you can start to eat up some of the market share from tools like that.
jk (33:02.25)
Yeah, that could definitely happen. I don’t know about that, but I will say what prevented us, like what happened. So when we got to maybe like a million to 1.2 million a year, there was a point in which just acquiring more customers wasn’t going to cut it. The game became making every customer more valuable. It was retention and offset. So two things happened there because I’m not the CEO,
wasn’t the CEO, I was the CMO. But two things happened there. One, I kind of got lazy in the beginning, my heart wasn’t in it. And two, I didn’t have the skills that at the time to grow the company to what it could be. Like I generally was incompetent and when needed to be done had the next step, right? So I got lazy, didn’t learn the next step, so I just couldn’t do it, I just couldn’t take the
paris_vega (33:33.961)
Right.
jk (34:03.17)
Obviously that revealed itself in the dashboard and how much money we made. And I don’t know, for me it was kind of we’re, I’m not talking about TweetHunter, I’m talking about Molina’s involvement in TweetHunter. It was kind of going downhill. So before it got worse, I feel like not only the AI thing, which has a point of foot, I didn’t see it going better with me.
paris_vega (34:08.184)
Yeah.
jk (34:32.53)
add the clear and weak. So to me it was a good idea to just, it was a good timing to just quit because I honestly had an accurate skill set on my current level. I don’t think I could have scaled it much. I think we actually needed somebody else’s eyes or involvement.
paris_vega (34:49.251)
That’s good to have that kind of self-awareness and I’ve seen that myself in different roles where you realize, okay, the best thing for the project is probably for me to fire myself and find a better replacement who can take it from here, whether it’s from interest or skill level. So that’s.
jk (35:05.29)
100% the other day I was I was running my own podcast with this guy called nib so never worked with this fund of He’s invested like 200 million dollars. It’s crazy crazy crazy money, right? And then you got another podcast and like dude Like you wouldn’t learn Twitter for me like brought you should teach you should teach me right anyway We started talking and I asked him okay, so you met
jk (35:35.27)
you made amazing founders, amazing entrepreneurs. What is one trait that you feel like stands above, like makes the best the best? And it goes like, ah, he here, you can see like, the engine’s turning when you say it, right? It’s like, you know what, it’s self-awareness. It’s knowing when you don’t have the skills in particular. So he told the story about this very competent CEO, very good at what he did.
paris_vega (35:59.899)
Yeah.
jk (36:05.33)
million dollar company and he’s with Niv, Niv is the investor so he calls him to the side and he goes Niv, Niv did you tell you something? We got a problem and it’s worrying me man are you gonna ask me for more money and we’ve already invested so much time are you quitting or you’re gonna die whatever it’s like no we need a CEO and mind you the guy is good at what he does we need a CEO and Niv goes to you are the CEO what do you mean and he’s like no like
I understand, but on my current skillset, I’m best at product. We need somebody who’s more competent than me at CEO because I’m not given the company what it needs. And he mentioned that, Shane is the way he sees entrepreneurs because like, it takes a lot of ego, calmness to be able to say, hey, I’m not the CEO, yourself, you know, that hurts. But he said that’s what stood up to me. I think,
paris_vega (36:59.638)
Right. Yep. Yep.
jk (37:05.29)
was going to say competitiveness, I thought he was going to say like this anger, but he said self-awareness, which to me was one of the most interesting things we talked.
paris_vega (37:15.329)
Yeah, because if your goal is to grow a business, then it has nothing to do with your personal involvement necessarily because the best version of that business might be you sit on the sideline, you know, putting all the best players in place and let them do their job. Yeah. Yeah.
jk (37:26.73)
Yeah, I mean, yeah, it depends on it depends on what you want really. Like, I realized with TeeDunter and Fleecing Tines, I’m not exactly the best CEO, you know, like, I’m not, I’m good at show business. There’s other people who are good at business. So I worked really well with operators, with analytic guys, which is my new partner. He’s named Shrine. He’s about operations, systems.
paris_vega (37:45.429)
Yeah, yeah.
jk (37:57.39)
and we just work great together because I just, he just tells me like, I just need you to book calls, just book calls and show up to, you know, Colbert, I’m like, got it, I got it. I have no idea how the things run like he does it, right? But it works well because I can partner up with him in the Albuen. Yeah, I will say though, if you want to get your first customer
paris_vega (38:15.309)
Yeah. So you focus on your strength.
jk (38:27.23)
I don’t think you need a co-founder, I don’t think you need a partner, I just think you just need to talk to more fucking people. You know, you just talk to more people, get a yes and then figure out how to get a yes. Get a yes and then figure out how to deliver on what you promised.
paris_vega (38:44.528)
Nice. And so the current business that you’re focused on, is it tweets and clients, you said? Tweets and clients? All right, so what’s the kind of the pitch or the problem that that company solves for your customers? Right. Okay. A coach.
jk (38:51.35)
Correct, foods and clients.
jk (38:59.17)
Oh, it’s the one where you have at least 2,000 followers. We’re going to take you to $30,000 a month via Twitter. You need to be a coach, though. So if you’re a coach with at least 1,000 followers, you can take you to the 30K.
paris_vega (39:12.249)
explain what do you mean by coach.
jk (39:14.49)
coaches uh…
jk (39:18.73)
I mean, I mean, you’re the coach, you know, you charge at least $2,000 for people. It could be, it could be fitness. It could be, I don’t know. We got, we got somebody that’s an herbalist. He shows people how to make more money with herbs. I don’t know. Yeah. I don’t know. I’ve, I’ve felt a few quit porn coaches. Like it’s very broad, you know, yeah. This, this herbalist that we got on a call. And I remember the thing that stood up to me the most.
paris_vega (39:29.473)
Okay. Wow. Okay. Wow. Okay. Wow. Okay.
jk (39:49.23)
from him was when he mentioned, I can look at people’s tongues and figure out what’s wrong with them. I like dude, no fucking way. No, that’s how he gets you into the door, right? That’s kind of the lead, you know, and then, like his stuff is super like high level. Like I was impressed at how much he knew about magnesium. Like for me, I take magnesium
paris_vega (39:59.918)
And that’s his coaching business, is the tongue analysis. Oh, okay. Got you.
paris_vega (40:13.813)
That’s crazy. Right.
jk (40:18.65)
like seven or eight different types of magnesiums and they all do different shit and one like kills you Anyway, we’re in the call. It’s like I get to I’m like It sounds like this astrology, you know the astrology girls. Oh, you’re such a Taurus, right? And they’ll tell you everything about being a Taurus. I’m not that’s bullshit. Come on And I’m like, hi, so I showed it. Yeah, I showed him my tongue Yeah Yeah, yeah
paris_vega (40:33.875)
Oh yeah. Yeah, yeah. Did you have to… over a zoom call or something? You just took out your tongue.
jk (40:49.29)
that is a story of how I showed another man my tongue during a zoom call. Everybody, first costumers podcast, this is what you’re here for, right? So I showed it to, yeah, bro, that’s it, that you want to make money? Show your tongue to other men on zoom calls, that’s it. Easy, right? So I did it, dude, the level of preciseness of which he told me what was wrong with me was
paris_vega (40:58.292)
That’s the secret. You got to show your tongue to potential client.
paris_vega (41:06.967)
Thank you. Bye.
jk (41:18.65)
I was looking at my soul, it was crazy, crazy. But anyway, you said about witchcraft.
paris_vega (41:25.034)
So was it just physical or was it also like character, personal, really based on the time?
jk (41:28.33)
No, it was emotional. It was emotional, spiritual, a lot of things. Yeah, I was like, whoa. Yeah, because he separates it. Like the tip. I think it’s tip, he separates, he classifies by color. Middle of the tongue, he classifies by texture. Weird, weird. But he got it right. He got it right. Like, I gotta give it to the guy. Actually, I don’t think he’s had a problem with me shouting out. His name is Héctor Soriano on Twitter. Héctor Soriano. So, uh…
paris_vega (41:37.312)
Okay.
paris_vega (41:48.667)
That’s crazy. Okay. There you go.
jk (41:58.451)
Go show them your tongue.
paris_vega (42:03.107)
It’s always, always something new. Everybody I talk to, there’s always new tactics. That’s definitely the first. Yeah. Right. So that’s your target market is just all kinds of coaches with at least that.
jk (42:07.63)
Yeah, well, so when you mentioned coaching, it’s big. We got fitness coaches, we got tongue. I don’t want to say tongue master, but, you know, tongue masters. We got.
jk (42:24.29)
with at least that follower because my whole thing is like to eat cash. That’s like my brand name for it likes in cash because that’s what happened to me. I got to 70,000 followers and then I got on a call with this account. These account had 900 followers and at the time with 70,000, I was making 30K ish a month. And then I got him on a call with the account and I asked the guy has 900 followers.
paris_vega (42:32.027)
Okay.
jk (42:53.731)
Okay, so how much is the business linking? He goes, oh, we made 30k last month with one 70th of my audience, and I’m thinking this is bullshit. But we cannot do it. So, that’s it. Thank you. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye.
paris_vega (43:03.264)
Yeah. Right. Yeah. Yeah. Yeah.
Now is he just a regular like accounting service or was he specifically like an accountant promoting himself on Twitter? Okay. Okay. Yeah. Right.
jk (43:14.35)
It’s an account promoting trusts on Twitter. It’s a very specific kind of way in which you can, like, essentially it allows you to pay less taxes, but almost no taxes for some people. Crazy, he does crazy things. So like Kamala areas and the Rockefellers and like Trump, they all set up something called trusts. Now these trusts, they have these, like the tax code is intentionally made so that they’re like some are vague enough so that you can kind of pay, right?
And there’s a certain combination of trust like there’s like seven variables There’s one certain combination that allows you to like pay no taxes that you are the only order like all the money is Safe like if you’re a baser and you miss I know Johnny that the river Johnny Depp and you marry a psycho right? She can’t take anything from you if Johnny Depp taught to my Account, it’s crazy crazy. Right anyway. Yeah, that offer They’re like in 30k
paris_vega (43:54.558)
Right. Yep.
paris_vega (44:07.167)
Yeah. Right. Yeah.
jk (44:13.73)
with 900 dollars. I’m thinking, whoa, how are you making the same amount of money I’m making? So ever since then, I realized, yeah, like St. Cash, right? So it’s kind of a lesson you learn when you build a big following and you realize that, you know, you’re not making any money. So I teach people who already learned that lesson that a following isn’t going to pay the bills. You can’t pay bills with likes.
paris_vega (44:38.627)
Okay, so how do you end up solving this problem for people? Can you get into a little bit of like, what’s the common issue? You see like, why don’t these people know how to grow their accounts themselves? Or what are they missing that you help fill in the gaps? And like, how common is that same kind of pattern you see with these types of accounts?
jk (44:54.852)
Yes.
jk (45:00.47)
Oh, it goes everywhere because like if I ask somebody like, okay, you have Instagram, you have Twitter, how do you make money from it? 99% of people will tell you, well, you build an audience and then you launch a product. And then what happens is you end up getting trapped in the engagement form. So instead of talking about things that you are good at, you start talking about things that Elon Musk is good at, that Jeff Bezos is good at. So let’s…
paris_vega (45:13.551)
Right.
jk (45:30.65)
It goes to correlation, like people correlate the wrong variables. For example, if you eat right and then you work out, you will get in shape. That is a correlation that is correct. Whereas, if you build a big following and you will make money, that correlation falls. Because why do people buy? People don’t buy because they see you. People buy because they recognize you as an expert at watching you. Right? So a lot of us, we get caught up in the
paris_vega (45:59.281)
That’s good.
jk (46:00.35)
engagement trial where we get like And they just another to each surely my income is gonna change if I just have another viral people shit They want but What I teach people is you don’t build an Audience and then launch an offer you craft an offer around what you’re best at and you build the audience around You are up front from the beginning. Hey, I have something to sell and let me explain to you Why my own free which my own thing while I am good at what I do
jk (46:30.35)
And why, no matter how small the sea or river or palm or even a puddle, no matter how small this is, I’m the best at solving that same problem. Right? So that’s how I teach people. You don’t grow the audience and then monetize. You graph the offer and you build the audience around that. We do it backwards.
paris_vega (46:40.929)
Yeah. It’s good. Awesome. So it’s like hyper focused personal branding business building around your strengths or your service. Um, so that’s what seems to be the model that works. What are some examples? Maybe of people that
I guess you’ve touched on this already a little bit, but things that don’t work where people are in this space and they’re trying to do This kind of thing. Maybe if there are there any common mistakes that you haven’t mentioned
jk (47:17.09)
Yeah, the biggest one I feel is not answering the filter, the filters through which people, we’re trying to say this right. So there’s this unanswered question if everyone said, which is why should I listen to you? Like everybody has this in their head. So imagine somebody goes to your profile and then there’s two types of constant, right? Or they see two types of doings. They’re both copywriters.
One copywriter talks about 10 legendary copywriting picks from Gary Helberg. Fair enough, that might get a few licks. The other copywriter talks about these 10 case studies made my clients this much money. Who are you hiring? The guy who talks about other people’s successes or the guy that talks about what he did. So for me, the biggest mistake people make is they don’t prove their confidence.
paris_vega (48:04.82)
Yeah. Right.
jk (48:17.13)
good at. They don’t show that no matter what the problem is or how small it is, at least of that small problem, they’re the category king. So, as an example, for me, I’m the, I generally believe I’m the best at Twitter monetization above 3,000 followers if you are a coach that’s also wealth service or fitness service. Right? Like, those are five levels deep. Right?
This small ass pond dude, if you compare it to adding a Walmart, right? But I’m the best at it. And that’s what people buy, right? And I prove my competence every single day. And people don’t prove their competence. They prove other people’s competence, what they’re good at. So every time I see a thread or a video or a tweet that says, here’s Jeff Bezos 10 keys to success. Cool. What are your keys to success? And why should I listen to you? Right? So that’s the biggest one.
paris_vega (48:47.248)
Yeah. Right. That’s awesome. Yeah.
paris_vega (49:14.867)
That’s good. Man, dropping some serious gold here. This is good. This is good. This is good. It’s really good. I’m about sold, man. I just got to get my Twitter followers up so I can hire you one day. So are there any other competitors you kind of you touched on this just now? You said you’re the number one. Are you?
jk (49:17.131)
don’t prove what they’re good at.
jk (49:22.55)
I told you man, I told you before we got into this car, I asked him like, you okay? He’s like, yeah, I’m good. I’m like, I’m on. Let’s go. I’m on. Let’s go. I’m on. Let’s go. I’m on. Let’s go. I’m on. Let’s go. I’m on. Let’s go. I’m on. Let’s go. Let’s go. Let’s go. Let’s go. Let’s go. Let’s go. Let’s go. Let’s go. Let’s go. Let’s go. Let’s go.
paris_vega (49:44.827)
seeing others who are trying to solve this problem that you are in your specific niche. Okay.
jk (49:49.65)
I don’t have competition. I’ve always believed that. If not, like, of course there are other two schedulers, like 200 is not the only one, right? But that belief of I have no competition really allows me to be patient and play long term games because social media business is a game in which whoever waits the models wins. And if I look at competition, I get impatient. If you get impatient, I won’t wait. So, genuinely believe, leave in my heart, I have no competition.
paris_vega (49:58.267)
Yeah.
jk (50:20.231)
Are there other people selling to the same people I am? Maybe, but then they’re selling to a different kind of fish. My pond is so small, I’m the only one.
paris_vega (50:29.097)
Yeah. It reminds me of what Naval Ravikants talked about, like redefine what you do until you’re the best in the world at that thing. And that sounds like exactly what you’ve done. You found that thing.
jk (50:38.678)
Yeah, correct.
paris_vega (50:43.127)
find exactly what you dominate to where you can truthfully say I dominate this specific thing.
jk (50:48.75)
So there’s this guy on Twitter, his name’s Tim, he’s in tweets and clients. He wrote, it was impressive. He does TikTok management, right? And everybody’s talking about how to go viral on TikTok, how to sell more with TikTok. Dude, guy wrote for a week, threads on like three or four threads on just how to use pinned TikTok videos to sell more. Just pinned. He went hard
paris_vega (51:17.591)
Okay. Yeah. For sure. Wow. Yeah. So you’re saying how you prove every day you’re the best. You give evidence. Can you give us one example of maybe your biggest win in this company?
jk (51:19.151)
Do you recognize how small upon that is? Yet, there’s a lot of money there and a lot of people want from it. Yeah
Impressive shit. I was super impressed when I saw that.
paris_vega (51:41.267)
clients or one of your biggest wins. Yeah, there you go.
jk (51:42.71)
Yeah, so yeah, I I won’t give you examples of my wins I’ll give you example of my clients because those are the ones that can’t but 15 other followers Michael Hoffman. He came in to me. He had this passive income Academy so he’s he was gonna show people how to
just how to build passive income with vending machines. And he had this offer, we gave him a few tweaks, we gave him a few DM sets, he went to 30K a month. He made $31,000 in 30 days with 1,500 followers. Crazy shit, I was like, yo, let’s go. He was making 12, 12, 12K, then it ended up like, I think 43K total, so yeah, it was fucking awesome. This guy, Tim,
paris_vega (52:04.968)
Okay. Wow. What was he making before? Anything? See, about tripled it. That’s awesome. You know.
jk (52:31.77)
making, he got banned actually. So he got banned from Twitter, he had like 10,000 followers, can’t ban, had to restart all over again. He has 3,000 followers now with his neocon that he had to sort in 60 days to grow from zero to 3k followers in May $30,000 recurring on 30 days and 60 days. So yeah, those are the, that’s what happens when you’re honest about your approach. Like when you are like, Hey, no matter the pond, I’m the
paris_vega (52:53.12)
Wow. Yeah.
jk (53:01.93)
that’s the one I do. Because we think that because the pawn is small, that means small money and that is a false, that is a false belief, it’s not true. If the pawn is small, there’s probably a lot of money.
paris_vega (53:03.547)
Right. Right. Clarifies what you offer to the world so you can attract, I guess, exactly those people that need that thing. Yeah.
jk (53:22.05)
And it’s also honest, dude. Like, let’s say you want to, let’s say you want to date a girl. Like, there’s two approaches, right? There’s the dude on Instagram that likes everything she posts and comments the fire emoji and then agrees to everything. And then hopefully she’ll have sex with you. Right. And then, and then it’s like one day, like one day after three years, he’d be like, Hey, let’s go get a coffee. Yeah. Right.
paris_vega (53:40.437)
Thank you.
jk (53:52.17)
That’s it. That’s the audience building approach. Most people have, right? Get the good will and then like monetize. But then I go with the other approach, which is just being red. Like, Hey, like, maybe you see her ones and it’s like, Hey, I like you. Let’s go out and just be being honest. And that allows you to get nose fast, but again, it should turn out, yes, it’s fast. You know, it’s just more honest. You have this quality audience. And like, that’s why I don’t believe people who just say,
paris_vega (53:56.471)
Yeah. Yeah.
jk (54:22.21)
Hey, I’m here to provide value, bro. I’m just here to network with interesting people. It’s bullshit, bullshit. You’re here to make money. Let’s just be honest about it, right? So ever since I was honest about my approach and I taught that to people, one is people didn’t get shocked when they were trying to monetize because, you know, hey, I kind of told you that in the beginning, like the girl isn’t shocked when the guy is going for a kiss because he kind of told her he’s into her,
paris_vega (54:30.134)
Yeah. Yep. Right.
jk (54:52.29)
from the beginning. And two, it’s just they become recommended category things because they do one thing better than everybody else.
paris_vega (54:52.469)
Yeah. Yeah. Yeah. You mentioned that that that one guy got banned. Is that something that you see that people have to be careful about a lot? Or is it just a fluke thing that happens every once a while? Really?
jk (55:13.09)
We still don’t know why he had them, but Twitter is weird. There’s a few ways. If you’re running Twitter ads, don’t include any guarantee or promises, you will get them. It’s just bad. Now, on Twitter, don’t get involved in drama. Don’t fight against the left wing. Don’t include very controversial tweets. And don’t talk about retweets. Don’t talk about undercover stuff. Those will keep you fine. Don’t get into fights. Play nice.
paris_vega (55:22.368)
Okay. Yeah. Focus on just proving your service value.
jk (55:44.914)
Yeah.
Yeah, they’re just like, every time people start fights on Twitter, I already know. They’re not making money because then you wouldn’t be fighting on Twitter.
paris_vega (55:58.054)
Right. Yeah, you got skin in the game if you’re actually earning money from it.
jk (55:59.433)
Yeah.
Yeah, I saw another great tweet by Kolekretis. I just had sex with my smoking hot wife. Time to go complain on Twitter. No! That doesn’t happen!
paris_vega (56:15.687)
Wow. So, since you started this new business, was that started during tweet hunter? Or did you have to wait till after? Yeah. Yeah. Yep. Yep. Yeah.
jk (56:17.65)
Thank you. Bye.
jk (56:25.89)
It was started during 300. Again, like my heart wasn’t in it. I got distracted, you know, like in the matrix, the lady with the red dress, Cormozzi talks about this. You know how Neil gets distracted by the girl? That’s what happened. Now, I told my new business partner, like upfront, like dude, I’m going to do just this for three years, are you in it? Cause I don’t want you to quit like I quit. It’s like, yeah, can’t quit.
paris_vega (56:49.267)
Cool. And this is a service business that could go long term, but right now it sounds like you said you just committed to three years. And so is this something you’re planning on trying to flip eventually and have another sale type moment or is this like a, just kind of seeing how it goes?
jk (56:55.87)
and a contract worker were taken.
jk (57:07.572)
uh… yeah yeah at least
jk (57:17.93)
Yeah, maybe. That’d be cool. I, to me, it’s just, I just want to see how much I can grow it. Because, because I have such strong operations with Ryan, with me, I know the dude, he can’t take the leads, like he can take the business. So it’s up to me to get the fucking business. I just want to see how big can be, honestly. And then I’ll make a decision when, you know, I’m ready, I’m a beach manager, someday.
paris_vega (57:19.787)
Okay. Yeah. Yeah. Yeah. Yeah. Is it?
How’s it looking? Like are you getting the frequent sales? Are you closing sales well? What’s your kind of your total number of customers you’ve served maybe? Cool.
jk (57:55.014)
There.
Yeah, we got like 80 people inside. No, so we are actually the revenue has gone down, but the recurrent revenue has been good. So before we used to charge 15K upfront for the entire thing. Now we changed there. It’s like, you know what, let’s focus on recurrent revenue instead. So we charged 2K a month. So more people are coming in. And that allows us to have the recurrent revenue. And
paris_vega (58:14.391)
Okay. Right. For sure. Okay. Okay. Okay. Okay. Okay.
jk (58:27.75)
Nice not having to fight for sale every month. So it’s nice having that. That was Ryan’s idea. He said, like the dashboard screens are cool, but let’s focus on cash flow, let’s focus on this. So that was Ryan’s doing.
paris_vega (58:40.588)
Yeah, make it more stable. And so have your tactics changed because you said cold DM a lot upfront and it seems like with your audience that maybe you’ve you get some inbound kind of leads coming in. Really.
jk (58:56.19)
Yeah, I don’t get much in biologist people think. Like, people don’t get as much as people think. What I like to do is I like to go over my own followers and DM the book will look qualified. And what I teach people is go to people who have the audience you would like to have and DM those that look qualified. So you’re kind of audience hacking. So I’m gonna go over the audience.
paris_vega (59:16.132)
Okay. Yeah, that makes sense. All right. You spend a lot of time with me already, and I really appreciate it. And if you have a few more minutes, I want to just go down a list of a few rapid fire questions about a few common tactics that people use, and you can
whether or not you’ve used them. Yeah.
jk (59:40.551)
Oh, whether or not I’ve used them?
you
paris_vega (59:45.447)
Alright, have you used, well, the first one on the list, Twitter. You’ve already answered that thoroughly. Facebook.
jk (59:51.31)
Yes. I have. No.
paris_vega (59:56.827)
Instagram. Okay. And this is more in the context of going after customers on these platforms or advertising and that kind of thing. YouTube. That’s right. That’s right. Okay. Okay.
jk (59:58.75)
somewhat, it’s just there.
jk (01:00:07.61)
I mean it’s called tweets and clients, you know, so might as well just go through, yeah. YouTube, yes, I’m going hard on YouTube because it’s awesome as audience nurturing mechanisms. So yeah, I’m going hard on YouTube. Deci Molina.
paris_vega (01:00:21.656)
Okay. Pinterest. Okay. Okay. Okay. Okay. Okay. Okay. Okay. Okay. Okay.
jk (01:00:23.232)
Yes.
jk (01:00:27.171)
No.
paris_vega (01:00:28.909)
Reddit.
jk (01:00:30.135)
No.
paris_vega (01:00:31.567)
Snapchat. I don’t know. I don’t use it myself. TikTok. I don’t use it myself. TikTok.
jk (01:00:32.97)
No. Is that still a thing?
jk (01:00:41.25)
It’s kind of a weird note.
paris_vega (01:00:43.194)
Okay. Uh, product on.
jk (01:00:47.311)
Yes, for $200.
paris_vega (01:00:48.788)
Okay, medium, Quora, your own separate website or blog outside of Twitter.
jk (01:00:52.135)
No.
jk (01:00:55.392)
No.
jk (01:01:02.65)
www.beachandclimbs.com
paris_vega (01:01:04.389)
There we go. Any other forums or like niche industry sites? Are you active on those?
jk (01:01:12.512)
Not really.
paris_vega (01:01:15.707)
Um, and then a couple other like review based sites. It’s more software related, but G2, captera, trust pilot. All right. Um, what about cold calling?
jk (01:01:22.754)
No.
that.
Nah. I don’t want any of those two.
jk (01:01:37.05)
Hmm. I don’t do cold call. Well, I have a setter, so every time somebody drops your phone, he, I wouldn’t call that cold because they’re kind of in my lead, so I don’t know how you call that. I call setting, appointment setting.
paris_vega (01:01:37.387)
I like to cult the Ms, but… Okay. Okay, so that’s more, I guess, qualifying somebody who’s already contacted you. Okay. Uh, snail mail, like physically mailing things.
jk (01:01:56.79)
Yeah, it’s a triage call. Not a call call.
jk (01:02:05.56)
No, that’s a good idea
paris_vega (01:02:07.267)
Okay, um, Influencer heads.
jk (01:02:11.95)
Thank you. Thank you.
Yeah, on Twitter, yeah. I mean, I’ve had four retweets when I was first writing, but yeah.
paris_vega (01:02:18.872)
Okay, email marketing. Okay, do you do cold emailing?
jk (01:02:21.63)
Yes, yes, I have an email list.
jk (01:02:28.091)
I have, yeah actually I’m on the podcast because of it. I have someone sending cold signals to give me a podcast.
paris_vega (01:02:32.327)
Okay. That’s right. And any kind of advertising, retargeting, traffic from your site, that kind of thing. Next year, okay, cool. Well, that’s the list, man. Awesome. That was really insightful to see how you’re doing things. Any other last words or advice for people out there trying to get something started?
jk (01:02:42.932)
next year.
jk (01:02:52.171)
Cool.
jk (01:02:55.79)
Yeah, it was good to talk.
jk (01:03:02.87)
Yeah, just fucking do it. You just send the Ems, you just talk to people, just that.
paris_vega (01:03:04.89)
There we go. Awesome. And if they want to, yeah, and if they want to hire you, reach out to you, where can they find you?
jk (01:03:14.05)
Yeah, so I’m basically a Twitter addict. So go to Jakey Molina on Twitter, add one O and E, Jakey Molina. And I’m there. If you have more than 2,000 Twitter followers and you would like to monetize your audience to 30,000 dollars a month, we’re there for you. Thank you.
paris_vega (01:03:30.601)
Awesome. All right. We’ll see you next time, guys.
jk (01:03:33.437)
Bye.
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