e53 Bryce Wuori CEO of Pavewise

53: Bryce Wuori Explains How AI is Transforming the Construction Industry

In this episode, Bryce Wuori, the CEO of Pavewise talks with host Paris Vega about how he’s using AI to change the construction industry. He explains how Pavewise started as a simple project tool and grew into a big software company that’s now changing how construction projects are managed.

Main Points:

Bryce Wuori’s Key Quotes:

Links and Resources from the Episode:

Key Moments

00:00 Introduction and Background

00:30 Disrupting the Construction Industry with AI

01:12 Creating the Company and Seeing the Opportunity

02:37 From Idea to Functioning Software

03:33 Transitioning from Internal Tool to Commercial Product

04:54 Marketing and Sales Strategies

06:06 Target Audience and Overcoming Resistance to Technology

08:14 Saving Time and Improving the Bottom Line

10:44 Specificity of the Software and Target Market

13:26 Lessons Learned as an Entrepreneur

25:21 Advice for Entrepreneurs

26:40 Recommended Books

28:37 The Practice of Meditation

31:44 Conclusion and Well Wishes

Show Transcript

Paris Vega (00:00.682)
Welcome to the first customers podcast. Today we have Bryce Worry with us. He’s the CEO of Pavewise, a software and hardware company disrupting the construction industry with AI. They’ve partnered with companies like John Deere and other equipment manufacturers. Bryce, welcome to the show. Thanks for coming today.

Bryce Wuori <>Pavewise (00:01.815)
in the podcast. Today we have Bryce Loury with us. He’s the CEO of PayFly, a software and hardware company.

Bryce Wuori <>Pavewise (00:19.812)
Hey, Parrish, thanks for having me.

Paris Vega (00:22.654)
So you’re disrupting the construction industry with AI, explain a little bit about that, and then we’ll get into how you got those first customers.

Bryce Wuori <>Pavewise (00:31.363)
Yeah, so we’re a software company. Construction horizontal paving is a little behind times in technology as it is. What we’re doing with our technology is taking away a lot of the busy work that project managers and construction foremen have with managing paperwork, looking at schedules, permits, and we’re using AI on the back end to use that and automate a lot of that busy-ness work.

We’re also using it to put in weather impacts and scheduling risks using that data to really identify the workflow going on out there and to perform the best they can in the field.

Paris Vega (01:12.718)
Okay, so talk a little bit about how you came to this point of creating this company or seeing this opportunity.

Bryce Wuori <>Pavewise (01:20.471)
Yeah, I’ve been in the industry for construction for 18 years, paving generally like 15, 16, just an asphalt paving. And I built it originally about seven years ago as a way for me to manage projects. I had a construction company. I had an asphalt consulting company. I was running across the United States managing projects. And I looked at a lot of software and tried to use software that helped me manage.

be more efficient and there was nothing really there. So I created this as a tool to help me be more efficient as a project manager, not knowing it was ever gonna really turn into a complete software company. What happened was we eventually, a lot of our customers turned and said like, hey, what’s that software you’re running, how are you doing this? And we turned into a software company because of what we’d built just off of our experience and that’s where we’re at today.

We’ve only been a software company officially for less than a year. We’ve onboarded 25 new customers here this year. And a lot of those customers were people that we’d worked with in the past, had trust and relationship with, and, um, we’re now venturing out and grabbing new customers and, uh, bringing them on board and it’s been fun.

Paris Vega (02:37.63)
Alright, so how long did it take to go from idea to functioning software?

Bryce Wuori <>Pavewise (02:44.439)
Yeah, about four years, honestly. It kind of started really small with just, you know, creating formulas. We created the first actual iteration of it in Excel with just tabs and formulas. And then it eventually turned into an integrated software. Now we’re to the point where we have 95% accurate weather coming in from GPS locations. We got AI running in the backend, managing documents, putting in folders.

looking at productions, giving text notifications to the users. So it’s just growing from an idea to, you know, building these formulas in Excel to now to a fully automated software that we is literally we call it the Foreman’s best friend or a project assistant doing this type of stuff. So it’s been amazing to see it grow like that.

Paris Vega (03:33.814)
Yeah. All right. So let’s get into the very first customer. So you’ve got maybe you sounds like you used it internally for yourself for a while. First, talk about that transition. What did that look like going from being an internal tool into a commercial product that you sold to somebody else?

Bryce Wuori <>Pavewise (03:53.219)
Yeah, absolutely. It, you know, that was a little scary transition because, um, we were very hands on with the tool and allowing somebody else to run with it and, you know, operate it without us there being there to watch everything happen was scary. And we went to one of our biggest customers that we had a lot of success with Northern improvement and, um, we pretty much sat down with them and like, Hey, this is how we’ve been running our projects. We want to hand it off to you to test it and see if it works for you as well as it does for us.

And it did. Um, and it evolved into, uh, moving it into a crew, um, listening to their feedback. I mean, that’s one of the most important things that we’ve, we’ve been learning is when a client tells us that something works or doesn’t work, um, listening to them and taking that friction away, um, has helped tremendously with, with our transition. Um, so we, you know, we went to Northern, uh, they tried it out. They had great success, gave us a lot of tips and we just keep building on it. And

Grab more customers and keep listening and building.

Paris Vega (04:54.622)
All right. So after you got your first paying customers or customer, did you start doing any kind of advertising or does it just kind of face to face sales?

Bryce Wuori <>Pavewise (05:07.083)
Yeah, we did mostly face to face. We transitioned into it kind of fairly slow because we were still testing exactly how it fit into the industry. We knew we had a niche product because we did a little research on other software companies I knew from my past experience, I looked for them and I knew there was nothing really that fit what we were doing with the weather integrations and everything, so we wanted to test it and make sure it worked.

really well and fit the contractors before we really started marketing it hard. We’re at that part now in the life cycle of this where we’re at, I’m actually out at a convention right now in Indiana, asphalt convention where we got a booth up, we’re doing demos, we’re showing people how this works and we’re disrupting the asphalt industry right now with it. And that’s really fun, but a little scary as well because we’re changing behaviors. Honestly, people have never seen anything like this. And

It’s fun and scary for them.

Paris Vega (06:06.402)
So is it pretty exciting for people? Or do you see good feedback just from that physical exposure in person?

Bryce Wuori <>Pavewise (06:14.711)
Yeah, we do. And honestly, it depends a lot on, there’s a big generation gap. You know, the older generation is a little afraid of technology. If they, they’ve used their pen and paper and Excel, and honestly, that’s our biggest competitor right now is, is pen, paper, Excel, and just old school methods, the younger generation that comes in and sees it, they just love it. And they have all kinds of ideas. They’re the first ones, they’re our champions, I guess. And they, they just.

Paris Vega (06:21.292)
Right.

Bryce Wuori <>Pavewise (06:44.732)
They’re ready to try it. They sign up for a demo. They’re rocking and rolling. So that’s been good.

Paris Vega (06:51.39)
Okay, that’s interesting. The biggest competitor is pen and paper and spreadsheets. But so, and so part of that’s just gonna take time of either educating your customer base or your target customer or kind of that target customer slowly aging out of the industry. So is it, that target customer base, is it made up of mostly older people who are a little afraid of technology or what’s that mix of your target audience?

Bryce Wuori <>Pavewise (06:56.152)
Mm-hmm.

Bryce Wuori <>Pavewise (07:20.803)
Yeah, so actually right now, 25% of the industry is 55 years old or older, and they’ll be transitioning, retiring pretty soon. There’s a lot of younger generation moving into positions where they want technology. So like, the timing is really good for us right now. Five, six years ago, we thought about doing this and we’re just like, it’s not quite there yet. So we feel like that part of it’s really good.

The older generation, they’re not against it. They’re just, there’s a behavior change, right? When you’ve done something your whole life for 40, 30 years with pen and paper, now you gotta do it with the technology. But everybody has a phone. That’s the crazy thing. Everybody’s got a phone. You can run this whole software from your phone. So it’s just a lot of training and teaching. And that’s what we’re doing a lot of right now.

Paris Vega (07:58.795)
Yeah.

Paris Vega (08:14.578)
Okay. So it sounds like it can do a lot of things, but does it actually save money in some way or, you know, affect that bottom line or some kind of improvement in the actual outcome to where if like the business owner heard about what it did, they’d be like, Hey guys, you gotta get trained on this and use it because we want to save that money or something.

Bryce Wuori <>Pavewise (08:35.727)
Yeah, so that was before we really even started marketing this, we ran 27 projects through it in three years and tested and worked through the software. And we were able to do an impact case study on that and find the efficiencies increased like 13% overall on these projects. And the time back, that’s the huge thing, like time back for these individuals, one to three hours a day, you can’t get that time back and it helps them be more hands-on.

So that’s one of the biggest things that we’re really finding out is people like the automation just to get that time back to concentrate on their crews and be an actual project manager. We’re also finding with like the impacts, the weather impacts when we can predict that, you know, a week out from now, you’re going to get two rain days and it’s going to affect your schedule leg and moving crews around to certain places that aren’t impacted by the weather.

to be more efficient as a company really can help with idle time and lost profits and lost quality on these projects. So yeah, we’re finding a lot of bottom line improvements in profits.

Paris Vega (09:49.554)
So have you run ads with those kind of key benefits, like save three hours a day on your project, that kind of stuff, have you run any digital marketing type ads yet?

Bryce Wuori <>Pavewise (10:01.263)
Yeah, we do a lot of LinkedIn. We do a lot of this, this industry is pretty organic as far as a lot of people come to these asphalt expos, we’ll be at like World of Asphalt, paybacks, some big asphalt expos where people wanna touch and feel and really, you know, talk with you. That’s where we have the most success, but you know, we do a lot of outreach through LinkedIn training and those types of things. And that’s where we try to do a lot of our teaching. That’s why we’re doing podcasts like.

Paris Vega (10:03.969)
Okay.

Bryce Wuori <>Pavewise (10:29.999)
We just want to introduce people to the world that this is something we’re doing for the industry and it’s out there and it’s a new wave of the way industry is going to operate. So yeah, that’s a big part of it.

Paris Vega (10:44.382)
So is there a specific type of project that this software specifically built for? You mentioned paving and possibly some other things.

Bryce Wuori <>Pavewise (10:54.383)
Yeah, I mean, we’ve specifically built it for the asphalt paving world because it’s, it’s one of the most sensitive industries because you have asphalt that is affected by temperature, wind, rain, and you, so you’re very held to your environment, which you can’t control. So being able to schedule when and how you work with your operations is very important, but we’ve got municipalities running it, we’ve got some dirt contractors because you can still.

look at the impacts to your weather on your operation, you can still centralize everybody into this one platform where if my project manager or myself send out a permit, it’s dropped into this platform, Pavewise, and that foreman gets a text notification that they now have that document. Instead of calling and bugging each other and wondering where things are, it’s literally allowing you to just do your work and it’ll notify you when something is in the software.

Paris Vega (11:52.94)
Yeah.

Bryce Wuori <>Pavewise (11:52.977)
when a weather impact is happening.

Paris Vega (11:56.502)
Wow. That makes a lot of sense. You’re taking an industry that’s based on, you know, clipboards and spreadsheets and building software around it. That’s like the classic advice for building a software company or a software as a service. You know, find an industry that’s a little behind, digitize it, make it efficient, and you’ve already got an edge. So that’s really cool. You found this niche and it just came naturally from you being in the industry.

I am curious what made you think of going the software direction? Did you have some exposure on the tech side or are you just thinking that there has to be a better way to do some of these processes?

Bryce Wuori <>Pavewise (12:39.683)
Yeah, it honestly happened naturally. Um, six, seven years ago, if you would’ve told me if I was going to own a software company, I would have laughed, honestly. Um, it just kind of happened to where we had something we built that worked really good and people were interested in it. And we knew as a business to business company consulting, we couldn’t scale to the point to, we were saying no more than yes to customers because we were just a small company doing consulting. We knew we had to put it.

into a software to reach more people and impact the industry. And it just, it naturally went that way. And it, I got a good team around me that was, I’m not tech. I’m not from the tech industry. I do a lot of technologies in the construction industry, but not like software tech. I got a good CTO, I got a good co-founder and we just like started building it and working on it. And it just kind of evolved and happened naturally.

Paris Vega (13:26.572)
Yeah.

Paris Vega (13:36.07)
Awesome. Yeah. And going back to that very first sale, was that a connection you had already? I can’t remember what you said about that part.

Bryce Wuori <>Pavewise (13:46.787)
Yeah, that was a customer that we’d worked with in the past that we’d ran projects with and it was still difficult, you know, like to go, it’s a trust thing, right? Like, hey, I got this software. Will you pay me to try this? And like, it’s kind of awkward, right? To go from a business to business where you pay, you bill yourself hourly out to like, here’s a SaaS, right? Where you give us.

this amount of money for this software and we can’t exactly tell you what kind of value you’re going to get out of it, but you’ll get something, right? So that’s been a learning process to kind of move into that whole SaaS world and software and going from a traditional business kind of aspect.

Paris Vega (14:28.486)
Yeah. Okay. That’s really cool. Uh, well, this is, this is really interesting. And this, it’s funny because it lines up with a recent episode where, and it’s actually one that’s recorded. It hasn’t launched yet, but the person I interviewed right before you, they had also been in an industry for years. And then, you know, from the insights they gained from that industry, we’re able to launch a business after years of experience. And, uh, it just kind of reinforces the

the idea that not everything that looks like an overnight success was an overnight success because there’s this whole history of that person, or one of the founders, at least their career, usually leads up to this moment of being able to know what even needs to be built. And then from that kind of foundation of experience, you can launch something successful that successful that just looks like, oh man, they just got lucky and you know, just took off.

Bryce Wuori <>Pavewise (15:25.767)
Yeah, I wish that was the case, but yeah, I mean, honestly, a lot of this software was built from learning, from mistakes, from heartache of not having a successful project and learning why. I was heavy into figuring out cause and effect. I would track projects like why did this project not go well and how do we prevent it on the next one? And that’s where a lot of the software is built from that experience and knowledge of…

of cause and effect and we keep building it upon that. I wish it would have happened just like that, but yeah, there’s literally 16 years of experience into this software and we keep putting more into it every year.

Paris Vega (16:08.622)
Right. You mentioned LinkedIn. Are you experimenting with any other platforms?

Bryce Wuori <>Pavewise (16:14.627)
You know, we do a little bit with Facebook, LinkedIn. We have a digital marketing company that helps us with videos and things like that. We’re partnering with a company from Tennessee called BuildWit that really works hard with the industry and pushing training. So we’re just building a lot of organic relationships and digitally.

LinkedIn has been our go-to. A lot of the professionals in our industry are on there. They’re easy to connect with and we’ve just had really good success there.

Paris Vega (16:53.063)
OK, you mentioned videos. Is that the type of media that you see performing the best for you?

Bryce Wuori <>Pavewise (17:00.431)
Yeah, we do training videos just even in the industry that gains a lot of attraction. And then we have like five tutorial videos and just on the software that really help individuals gain a lot of attraction. And I do a lot of LinkedIn posts on the industry. I go out and meet with a lot of contractors, even if they’re not a customer, customer using the software, we still go out and do training with them, with equipment manufacturers.

We’re very much involved in the industry and want to see it succeed. So we’re always pushing for those advancements like that.

Paris Vega (17:37.026)
Do you see most customers coming in as leads from your market, like digital marketing funnel or from the events and the in-person efforts?

Bryce Wuori <>Pavewise (17:44.943)
Yeah, it’s honestly probably 75% come in organically right now or through expos people that we’ve met or this industry is, they say it is the smallest, biggest industry in the United States because it’s huge. You think of like the infrastructure industry, all the roads, the skyscrapers, the water, it’s huge. Like imagine that.

be not having those things, but like nobody talks about construction really. It’s not like a hot industry or anything. Um, so the people that are in it, everybody knows everybody, um, or that company knows that company, even if it’s like, I’m in Indiana, right. And I’ve worked with a company here and talked with them, um, for the last few years and they know a company out in California just because they watch their work and, and kind of stay in touch. So like everybody kind of knows everybody. And.

Paris Vega (18:16.279)
Yeah.

Paris Vega (18:20.994)
Gotcha.

Bryce Wuori <>Pavewise (18:38.871)
And we are connecting with people that we’ve never talked to, smaller companies through, you know, social media. And we do some outreach through other, you know, like Facebook and just our YouTube and stuff, and that attracts people that we’ve never met with and gets a lot of attention there too.

Paris Vega (18:57.154)
So you said 75% you feel like is coming from all your marketing efforts and including the events and whatnot. Okay. And so what’s the other 25% is that just straight cold sales going after stuff outbound stuff?

Bryce Wuori <>Pavewise (19:13.128)
Yeah, you know, we do a lot of outbound, you know, just we get lists of attendees at events and stuff and we make a lot of phone calls. We get a lot of referrals too from people not even in the specific industry that like are maybe in a testing agency or the state that’s like, hey, I think this company could use this and benefit a lot.

Paris Vega (19:21.025)
Okay.

Bryce Wuori <>Pavewise (19:36.771)
So we get a lot of referrals. We do a lot of outreach through cold calling and things like that, that we get some success, but definitely the organic is our bread and butter.

Paris Vega (19:49.534)
Okay, interesting. So how big of a Salesforce do you have? Maybe you can just mention roughly, give people an idea of like marketing team and sales team or that the difference between those two teams.

Bryce Wuori <>Pavewise (20:03.483)
Yeah, the sales team, we’re pretty small right now. There’s actually only two of us. And honestly, that’s all we can keep up with right now. We’re a small team of seven right now as a company, and we’re gonna keep growing, but we don’t wanna grow to a point where we can’t keep the customers we have satisfied. So we’re just taking it step by step. The marketing team.

We do a lot of that. We, we contract that out. Uh, we got a great marketing team called Tellwell that does a lot of our video producing a lot of our training videos. Um, they do, I do a lot of the LinkedIn posts, um, but I also have a product manager that does a lot of, uh, he’s automated a lot of our digital marketing to do like drip campaigns and posts of our, our software and stuff. And that’s been working really, really well, um, for us.

Paris Vega (20:50.327)
nice.

Paris Vega (20:54.47)
Okay, so small sales team outsource the marketing and automate as much as you can. That’s cool.

Bryce Wuori <>Pavewise (21:02.531)
Yeah. We’ve found the more we can, you know, put ourselves out there and, and people hear our name that’s really helped us with generating leads and, and people, you know, interested in, and connecting on LinkedIn and stuff, because they, they want to follow us. They, what we’re doing is cool and, um, they’re interested. So we’ve, we’ve found being consistent on, on that outreach and posting and stuff like that has, has came a long way for us.

Paris Vega (21:31.614)
Yeah. So you’re the CEO slash co-founder. And so you’re doing sales and then is the other person a dedicated salesperson? Okay.

Bryce Wuori <>Pavewise (21:42.359)
Yes. Yep. That’s correct. And we do have a couple distributors that have been helping too with just outreach. They’re not selling our software yet, but they’re promoting it. Obviously when we can partner with equipment manufacturers like John Deere and these agencies across the United States, it just helps us get our name out there. And we want to integrate and partner. We’re talking about integrations with some pretty cool companies currently.

um, on station and you know, some other bigger software companies are doing the estimating and stuff because, uh, we can all link together and help the whole industry because they do a certain part that’s really specialized. We do a special or part that’s really specialized in it overall just makes, uh, makes the industry more efficient.

Paris Vega (22:30.414)
How big is the specific part of the industry that you’re going after? Do you feel like, and how much progress have you made and kind of taken over the niche that you feel like you guys can take?

Bryce Wuori <>Pavewise (22:41.135)
Oh, yeah, it’s like it’s a big market. Just the asphalt paving itself has a market size of about 8 to 10 billion. There’s if you think of all the roads that are paved in the United States, 94% of them are asphalt. Like people don’t realize like there’s a lot of paving contractors. There’s a lot of infrastructure. We haven’t even put a 5% dent in that, honestly.

Paris Vega (23:02.254)
Bye.

Bryce Wuori <>Pavewise (23:08.079)
We find new contractors and people every day that like we’ve never heard of. And we’ve, I’ve been in this industry for, you know, 16, 17 years. And I’m like, where are you from? And why have I never heard of you? And, and like, it seems like more and more of those are popping up. And, and, um, that’s just the asphalt industry, uh, the municipalities and some of the other contractors we have in there running, you know, dirt horizontal contractors that, that throws, that makes a $30 billion market. Um, if, if we do kind of.

get into more of those markets, which we’re naturally kind of doing as we slowly keep growing as well.

Paris Vega (23:45.234)
And right now you don’t feel like there’s much competition offering this kind of targeted software for the industry.

Bryce Wuori <>Pavewise (23:51.487)
No, we pride ourselves as a solution center. We’re the foreman’s best friend. We’re really geared towards helping the people in the field that are doing the work. We don’t want to compete with the project management, like scheduling programs, the big companies that have kind of made their place there. So we’ve really niched towards having

We’re one of the only companies integrating weather into efficiencies, into schedules. One of the only companies building AI in the back end to manage documents. And I think that’s a lot to do with we’re a small company, we’re nimble, we can test these things and try them out and build them pretty quick and see if they work and kind of help our customers with their needs more than some of the bigger companies. So specifically what we’re doing, we haven’t found a direct software competitor.

Um, exactly doing what we’re doing yet.

Paris Vega (24:52.014)
All right. Let’s take a different angle for a minute and think about what you’ve learned as an entrepreneur, a co-founder, CEO over these past several years. And think about, uh, you’re giving advice to somebody maybe a little earlier on the path. They’re trying to get a software company going, a SaaS company, or maybe something in the construction industry or just a company in general. Are there any kind of principles or key lessons that stand out that you’ve learned?

Bryce Wuori <>Pavewise (25:21.127)
I, you know, I just like work hard, you know, things, things will happen. I mean, it sounds like simple and stuff, but, uh, keep grinding. Um, and enjoy the winds. Like that’s one thing that I never did right away was when we, we got our first customer. Like we never, we never like, um, celebrated that. And it’s those little celebrations. You work so hard and you get to these points and you don’t even like, I say,

Paris Vega (25:25.486)
Thank you.

Bryce Wuori <>Pavewise (25:49.975)
I hate to say it, but like in an entrepreneur startup world, time is crazy, like you’re so busy trying to do multiple roles and hats, like enjoy those little wins and listen to your customers. I mean, when they, when they tell you something’s not working, um, or something is working, like pay attention because they’re the ones using it. And, and, um, just keep listening. And, and I always say like, stay humble. Um, you know, everything happens for a reason, hard work will pay off. And.

And that’s just kind of the mindset I’ve had with, I’ve always been an entrepreneur and it’s going to be hard, but you know, there’s always a light at the end of the tunnel.

Paris Vega (26:28.494)
That’s good stuff. Would you recommend any books? Do you have any books? That’s a question I ask everybody. Is there anything that’s kind of helped you along the way and there’s no limit on the kind of range of thing it could be.

Bryce Wuori <>Pavewise (26:40.707)
Yeah, I mean, I do enjoy reading. I’ve learned a lot from books over the last few years, starting a software company and we’re venture backed. I didn’t even know what that meant a year and a half ago. We just closed a round out as a tech company with a lead investor from Chicago. And I didn’t know what dilution was and all this stuff. So I’ve read a lot of good books on, on companies like on product. One’s called the, the mom test.

Paris Vega (27:10.4)
Okay.

Bryce Wuori <>Pavewise (27:10.423)
Um, that, that book has been really good. Um, you know, uh, a lot of books on, uh, 10 X, um, those types of, you know, SAS models, and, uh, I just finished one up on a bio on Howard Hughes. Um, so people who just keep have an idea and keep pushing it and testing the limits and, and kind of have that, that mindset is, has been good. I, I read a lot of those kinds of books. So.

Paris Vega (27:29.719)
Yeah.

Paris Vega (27:37.426)
Okay. So you mentioned 10 X. Is that the grant Cardone 10 X book? Okay. And then do you remember what Howard Hughes book it was?

Bryce Wuori <>Pavewise (27:41.059)
Yes. Yep.

Paris Vega (27:48.256)
Okay.

Bryce Wuori <>Pavewise (27:48.257)
So I couldn’t remember who the exactly on that one. But the mom test, I couldn’t tell you who the author was on that one too, but that was really good for product. And then I do throw in a little bit of some good reading as well from religious reading to theology, things like that. I’m reading The Aw God right now and I do a lot of meditation.

Paris Vega (28:07.743)
Yeah, yeah.

Paris Vega (28:13.13)
Okay.

Bryce Wuori <>Pavewise (28:14.435)
I love meditation, those types of things. So that’s another tip I would give to anybody who is getting into this world, like take time for yourself. And like, you know, a 10 minute meditation goes a long way when you’re frustrated and maybe stressed out.

Paris Vega (28:20.615)
Okay.

Paris Vega (28:32.578)
Talk a little bit about that. Can you explain what, what you do for meditation or what that looks like?

Bryce Wuori <>Pavewise (28:37.559)
Yeah, I do it daily, honestly. It’s one of the first things I do when I wake up. I put aside 10 to 15 minutes of meditation and just literally, it’s taken a long time. I’m a very active person, so for me to shut my brain off, it’s literally taken me six years since I started meditating to a point where I can do it effectively. I was a very, and I still am a very,

Bryce Wuori <>Pavewise (29:08.043)
I don’t like flying. I don’t like sitting still. I’ve used meditation as a way for me to do things like public speaking. Almost, we call it visualization. I would sit down and visualize my day and think about what I need to do and almost plan for that. I do a lot of that before I go to bed as well.

Paris Vega (29:16.13)
Yeah.

Bryce Wuori <>Pavewise (29:31.403)
It’s just kind of a way to sit down and think about how your day went or how your day is going to go and kind of planning for it and just connecting. I do a lot of it out in nature as well. One of my favorite things to do is just go out into nature, into the mountains and hike and sit and just enjoy peace and quiet.

Paris Vega (29:52.246)
So does the actual meditating happen while you’re sitting or do you consider it part of the walking and all that or?

Bryce Wuori <>Pavewise (29:59.175)
I have to be sitting to do it. I’ve tried to do some walking meditation and some different procedures like that. I have to really be concentrated all in. I can’t have any distractions. Usually it’s with some noise cancellation on and I am all in just on meditation. A lot of breathing techniques and just that type of meditation.

Paris Vega (30:03.081)
Okay.

Paris Vega (30:25.002)
Is there a certain name for the type that you’ve done?

Bryce Wuori <>Pavewise (30:28.431)
You know, I do a combination of the ones called, I think it’s called visualization meditation, where you actually visualize like you performing. Like I do that before I get to do like public speaking in front of people. I just sit and visualize how well it’s gonna go and what I’m gonna do. Almost like, you almost think of it as like you think of yourself in the future and how.

how you’re going to do and you almost can convince your brain that’s the way it’s going to go so that you get rid of that anxiety and that fear of, oh, what if this happens? So I do that for more like performance, but the other meditation that I use just to relax and stuff, I think it’s just considered like breathing meditation or standard time meditation, that type of thing.

Paris Vega (31:15.47)
Hmm. Very interesting. Okay. I don’t think too many people have mentioned that as one of their daily practices. So that’s cool to see. All right. Well, man, Bryce, we’ve gotten some great insights. This is really cool. I love hearing about companies that found a really clear niche like this. Seems like you’re breaking into new open ground, huge opportunity.

Bryce Wuori <>Pavewise (31:24.827)
Yeah.

Paris Vega (31:44.922)
So that’s exciting and wish you guys the best of luck in continuing to grow. But I mean, it seems like all the momentum is in your favor at the moment.

Bryce Wuori <>Pavewise (31:54.671)
Yeah, it’s good. I mean, like our biggest, honestly, our biggest roadblock is just getting the industry to accept a new change and see the advantages of it. And that’ll come with time. And I mean, ultimately, our goal is to help an industry improve and be better. The people can do better with technology and just relieve a little bit of stress with automation.

As long as we keep on that path and keep working on that kind of mindset, I think it’ll just happen.

Paris Vega (32:27.486)
Yeah. Well, this has been another episode of the first customers podcast. I’ll add several links to the show notes, uh, to pave wise and more about Bryce and the recommendations that he made during the show, but Bryce, thanks again, and we’ll see everybody next time.

Bryce Wuori <>Pavewise (32:44.431)
Yeah, thank you, Paris. Have a good.


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