Tag: digital marketing
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Podcast Production Checklist
This is the podcast production checklist I use to produce the First Customers podcast.
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60: Richard White, Found/CEO of Fathom and User Voice
Richard White, Founder/CEO of Fathom, shares his strategy for acquiring first customers. He believes in giving away something for free to build trust and create word-of-mouth virality. He emphasizes the importance of focusing on building a sticky product that users love before worrying about monetization. In this episode of the First Customers podcast, Richard White,…
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55: Arthur Petropoulos: Building to Sell – Strategies for Maximizing Business Value
Summary On First Customers 55 Arthur Petropoulos, Founder/Managing Partner at Hill View Partners, goes deep into the process of building a business with the intention to sell. Arthur shares valuable insights on enhancing enterprise value, strategic customer acquisition, and the pivotal roles of people, process, and product in preparing for a successful transaction. Episode Highlights…
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52: Graham Stewart is Revolutionizing the Cotton Processing Industry with Fibre52
Summary First Customers #52 features Graham Stewart, founder of Fibre52, discussing his groundbreaking process to make cotton and textile industry more sustainable by replacing harmful chemicals with eco-friendly bioproducts. He shares insights into the challenges of introducing new technologies into traditional industries and the positive environmental and economic impacts of Fibre52’s innovation. Mentions & Links…
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46: TikTok Tactics: Barak Glanz Turns Views into Customers
Learn Barak’s secret for getting his first customers and growing his business using TikTok. Like so many episodes of this podcast, I learned a lot from Barak and will be testing out some of the strategies we discussed soon. If you want smart tips straight from a pro, this episode is for you. Check out…
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43: How did players redeem over $500,000 from virtual real estate on Atlas Earth? CTO Beau Button tells the story.
Episode 43 of the First Customers Podcast welcomes Beau Button, the CTO and cofounder of Atlas Reality. They’re known for Atlas Earth, the largest virtual real estate platform in the world. Beau explains the virtual real estate world, the distinctiveness of their platform, the fascinating journey of Atlas Reality, and shares insights about being a…
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40: How to build a successful Link-Building Agency with Alexandra Tachalova
In episode #40 of the First Customers podcast, we are joined by Alexandra Tashalova, founder and CEO of Digital Olympus. Alexandra shares her entrepreneurial journey, starting from her days at Semrush to creating a successful link-building agency that has worked with major clients like Vivint, G2, Wave, Finder, and Discover Cars. Tune in for an…
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39: Mastering YouTube Lead Generation with Ali Schwanke
Watch or listen to the First Customers podcast across all major video and podcasting platforms. In episode 39 of the First Customers podcast, Ali Schwanke, a successful entrepreneur and YouTube influencer, shares her journey of leveraging YouTube to generate over a thousand leads. From her humble beginnings in a photography business to creating a top…
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32: How did Mark Ross Smith revolutionize the airline industry’s rewards programs with Status Match?
Mark Ross Smith, CEO & Founder of StatusMatch.com, revolutionized the way airlines run their incentive programs for frequent travelers. Through Status Match he’s brought over one billion dollars in new customer value to major airlines, like Emirates, Lufthansa, Air Canada, Frontier Airlines, Spirit Airlines, and more. Show Links Disclosure: As an Amazon Associate I earn…
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24: How does Jeff Beale, Mr. Marketology, turn awareness into sales for brands like The Home Depot?
Jeff Beale, Founder and Marketing Strategist at The Marketology Group, develops marketing strategies for frustrated businesses who want to go from brand awareness to sales. He’s worked with brands like Home Depot, Turner Broadcasting, and more. Links to First Customers podcast episode #20 with Jeff Beale on all major platforms including YouTube. Jeff is an…
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20: How did Ukranian entrepreneur, Sergey Lechshenko, find his first customers in the middle of war?
Sergey Lechshenko, Founder/CEO of Beverly English Career Coaching, a business he started in Kiev, Ukraine before the war. When the war started he had to adapt to find customers and continue growing his business. Listen to the story of an entrepreneur with a dream to serve customers around the world while helping his home country’s…
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10: Christina Aldan, International TEDx speaker, award-winning corporate trainer, & brand strategy consultant helps startups get their first customers
Christina Aldan is an international TEDx speaker, award-winning corporate trainer, and brand strategy consultant at Arana Software. She’s helped a lot of startups get their first customers. This was like entrepreneur therapy. I highly recommend listening and learning from Christina’s vast experience and wisdom gained from her work with startups and executives. This episode of…
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9: JK Molina grew Tweet Hunter to over $1 Million in ARR
JK Molina grew Tweet Hunter to over $1 Million in ARR & recently sold the business. With 175,000+ Followers on Twitter, JK is now showing you how to monetize (not grow) your audience at Tweets and Clients. Lot’s of sales and startups lessons told through several great stories packed into this episode. Topics Covered JK Molina…
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7: Daniel Johnson sold first business at 17, now the cofounder of We Scale Startups
Daniel Johnson shares his story about starting in South Africa and immigrating to the UK, selling his first business at 17, and starting a successful marketing agency that works with clients around the world. We go deep into his marketing philosophy, marketing strategy, and the marketing tactics he uses to work with clients like Google,…
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Boost Your Sales with These 6 Proven SEO Strategies
I started my first job in the SEO industry in 2002 as a part-time assistant at an internet marketing company located in Tuscaloosa, Alabama called Evision Marketing that focused on trucker driver recruiting for trucking companies in the USA. Old School Link Building My first job at Evision was to search the internet for any…
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Growth in chaos.
Nothing is guaranteed in business. Starting a company is hard. Running a company successfully is even harder. According to the Bureau of Labor Statistics (BLS), the survival rate of new businesses are: Most companies fail before being in business for 10 years. Why is it so hard to stay in business? Simple. Each business owner…
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3: Eric Vardon, CEO/Cofounder of Morphio, using AI for marketing insights & security
The story behind the launch of Morphio, the world’s most advanced marketing software, using artificial intelligence (AI) for marketing insights & security. Learn how they changed their business model based on customer feedback, which strategies they used to grow, and which tactics they recommend all new companies should try. (Since this recording Morphio has been…
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Starting a Digital Marketing Department at a Web Design Agency
In January 2020, I joined The Nine, a website design and development company, to start a digital marketing department as their Marketing Director. Their existing web design clients started asking for help with digital marketing services like Lead Generation, Search Engine Optimization (SEO), Ecommerce Marketing, Content Marketing, and Social Media Marketing. Without anyone on The Nine’s team…
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2: Josh Pigford, Founder of Baremetrics, a powerful subscription analytics software for SaaS companies
Our guest today is Josh Pigford, the founder of Baremetrics. His company has grown steadily every year since launching in 2013, and currently generates $1.4 million/year in recurring revenue. Baremetrics customers are made up of over 800 SaaS and subscription businesses that rely on the metrics, dunning, and engagement tools built by Josh and his…
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1: How Chase Bowers got 1,000+ new customers without spending a dime.
I recently interviewed Chase Bowers on the first episode of the First Customers podcast. Chase is the Founder of Dropified, the 2019 Inc 5000’s fastest growing company in Alabama and #55 in the USA. Dropified is a platform for managing and automating a drop shipping business. It has a 3-Year growth rate of 4,971% with 5.1 Million…