Starting a Digital Marketing Department at a Web Design Agency

The Nine Digital business card of Paris Vega

In January 2020, I joined The Nine, a website design and development company, to start a digital marketing department as their Marketing Director.

Their existing web design clients started asking for help with digital marketing services like Lead Generation, Search Engine Optimization (SEO), Ecommerce Marketing, Content Marketing, and Social Media Marketing.

Without anyone on The Nine’s team to fill this new demand, they reached out to me.

I was ready for the challenge. Previously, I helped start and lead a digital marketing team at a startup for 5 years that focused on the truck driver recruiting industry.

Working in a broader market sounded fun. This would allow me to apply what I’d learned in trucking to more industries.

After getting our processes in place, landing a few key sales, and building a solid team, we were up and running. T

his took about 3 months to get the initial services figured out, and about 6 months for a bare bones team.

Over the past few years, I’ve transitioned out of that Marketing Director role as we found better people for each part of the team, including my own position.

I’m now the Chief Growth Officer.

Now we’re able to serve a wide range of clients across a variety of digital marketing services that all work together to get one thing: real trackable results.

Real Trackable Results

Our motto is “Real Trackable Results.”

Every business we’ve talked to wants to invest in trackable growth, but most don’t have a clear way to track the results of their marketing budgets.

We help them setup proper tracking, scale their reach, and spend their marketing dollars more efficiently.

The Golden Age of Digital Marketing

Digital marketing is exploding around the world. Even in the small southern college town I live in, Tuscaloosa, AL, local businesses are looking for ways to leverage the internet to grow.

As the internet connects the world, you don’t have to burn money on spray and pray marketing campaigns any more. You have the opportunity to track each dollar and measure the results from your marketing campaigns.

If you want to get more value from your marketing/advertising budget, contact me: [email protected]

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *