SEO

My experience in SEO

Enok SEO | The Predictive SEO Agency

I started Enok SEO in 2025 to build an SEO agency that serves other agencies, internal teams, and businesses that want more than just SEO best practices. We help our clients learn exactly which ranking factors are important for their website and exactly what they need to do to outrank competitors. We use Market Brew’s AI technology to simulate search results and AI conversations. Their tools and our 20+ years of experience power our insights. I’m currently the CEO and the Lead SEO Consultant. We’re honored to be working with clients around the world. Contact me to request a consultation.

Building my first website

After several experiments in the early days of the web and taking a few terrible web related classes in college in the early 2000s, I launched my first website in 2006, my senior year. ParisVega.com was live! At first I used it to display my art school projects and to promote my first business: freelance graphic design services

After looking at my website’s traffic stats, I realized people around the world could view my website.

It was exciting!

I experimented with optimizing specific pages for specific keywords and got to the #1 spot for a few long-tail search phrases.

I was hooked.

Even though I wasn’t getting a lot of traffic, I got a new kind of rush from winning the top spot.

SEO felt like a video game. There were basically 10 winners in a race between billions of pages on the internet, with 1st place getting the biggest reward of the most attention, traffic, and money-earning potential.

Since then I’ve worked with agencies and companies around the world to help them improve their websites, get more leads, and increase sales through search engine optimization.

Contact me to get SEO results for your business: Hire Me | Learn about my reputation

What is SEO?

SEO is Search Engine Optimization [1].

SEO began when Search engines first launched in the 1990s[2]. Since then businesses around the world have tried to outrank each other in the top spots of the first page on search engines like Google, Bing, and Yahoo. Then social media came along and gave new ground for competition in places like YouTube Search, TikTok, and X. Now with the rise of AI the competition is focused on showing up in conversations with AI in Google AI Overviews, AI Mode, Gemini, Grok, ChatGPT, or others.

Google’s algorithms [3] have changed many times over the years. No one knows exactly how a search engine decides[4] who ranks number one at any given point in time, but there are principles that can be followed to increase your chances. Learning these principles and optimizing your website to align with them is part of the SEO process.

Every unique keyword search now seems to have its own unique ranking algorithm that considers the search intent of the searcher.

That means if you’re in a competitive industry, you can’t just follow the basic principles of SEO any more. You either have to hire an SEO expert (like me and my team) to outrank the competition, or spend a years learning through trial and error yourself.

References

  1. SEO Starter Guide by Google
  2. Search Engine History on Wikipedia
  3. Google Algorithm Update History
  4. How Google ranks websites

SEO Related Blog Posts & Podcast Episodes