Category: Digital Marketing
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5 common SEO mistakes I’ve noticed working on industrial B2B websites
Here are five of the most common SEO mistakes I’ve seen while optimizing industrial B2B websites around the world: 1) External links in the main navigation menu/footer. Send your visitors to an internal page first, before going directly off site from your homepage, main menu, or footer links. On the UX side, this gives you…
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Podcast Production Checklist
This is the podcast production checklist I use to produce the First Customers podcast.
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Top 6 Free SEO Tools for Beginners
Over the 20+ years that I’ve worked in the SEO industry in different roles, I’ve found that there are many tools that promise to simplify and solve SEO once and for all. They give you massive waves of data to process and try to gain insights from. For beginners entering the SEO industry these tools…
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Starting a Digital Marketing Department at a Web Design Agency
In January 2020, I joined The Nine, a website design and development company, to start a digital marketing department as their Marketing Director. Their existing web design clients started asking for help with digital marketing services like Lead Generation, Search Engine Optimization (SEO), Ecommerce Marketing, Content Marketing, and Social Media Marketing. Without anyone on The Nine’s team…
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10 Essential WordPress SEO Plugins
Which WordPress SEO plugins get the best results? I shouldn’t be giving you this information. As Spider Man’s uncle said, “With great power comes great responsibility”. If you don’t know what you’re doing, you’ll hurt somebody. Keep that in mind if you choose to install the following plugins on your WordPress website. Make the wrong…