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	<title>scaling a business &#8211; Paris Vega</title>
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		<title>48: How CEO Shani Bocian grew Allermi by 800% in 12 months.</title>
		<link>https://parisvega.com/shani-bocian-steinberg-allermi-allergy-company/</link>
					<comments>https://parisvega.com/shani-bocian-steinberg-allermi-allergy-company/#respond</comments>
		
		<dc:creator><![CDATA[Paris Vega]]></dc:creator>
		<pubDate>Thu, 26 Oct 2023 05:41:40 +0000</pubDate>
				<category><![CDATA[First Customers Podcast Show Notes]]></category>
		<category><![CDATA[allergy care]]></category>
		<category><![CDATA[allergy solutions]]></category>
		<category><![CDATA[allergy treatment]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[business leadership]]></category>
		<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[business success stories]]></category>
		<category><![CDATA[CEO Insights]]></category>
		<category><![CDATA[company growth]]></category>
		<category><![CDATA[Customer Acquisition]]></category>
		<category><![CDATA[entrepreneurial journey]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[health and wellness]]></category>
		<category><![CDATA[healthcare innovation]]></category>
		<category><![CDATA[healthcare startups]]></category>
		<category><![CDATA[market disruption]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[nasal spray innovation]]></category>
		<category><![CDATA[scaling a business]]></category>
		<category><![CDATA[startup growth]]></category>
		<guid isPermaLink="false">https://parisvega.com/?p=7349</guid>

					<description><![CDATA[On episode 48 of the First Customers podcast I spoke with Shani Bocian, CEO of Allermi, an allergy care company. Her company has seen significant growth (800% over the past 12 months) and offers a unique product: the world&#8217;s first custom nasal spray. We discuss how she started the business, defined her target audience, and [&#8230;]]]></description>
		
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